iRate Cloud Platform
Let’s get you started with your insight into the iRate platform:
- Watch our short demo video
- Scroll through the details below
- Get in contact to find out more
We know you’re busy
The iRate control panel is intuitive and easy to navigate. It allows you to quickly setup and launch surveys keeping management time to a minimum.
Whether it’s a Callout Survey, a Full Library Test or a Perceptual Study the setup is logical and straightforward. Uploading and inserting audio, editing text and adding visuals is a breeze.
Hooks – a la carte
By using our Hooks Select Module, you can search, browse and select audio from the library of 160,000 hooks. If you prefer, you can produce and quickly upload your own hooks and once on our server, they can be accessed again and again .
Regardless of which route you choose, you can create a test list by choosing hooks one by one. Even better, you can export a list from your scheduler and use an auto search to create the list saving you precious time.
Lists can be saved as a template for future use and easily edited to add or remove hooks, again, saving you considerable time.
Of course, on playout, the Hooks order is fully randomised to avoid list bias.
Dynamic Data updated throughout
Spot trends during the active survey period as the data is updated dynamically throughout. You clearly see the positives and issues prior to the closing date. No need to wait to make those key decisions and maximise the quality of your playlist.
A Pop score and a Potential Pop score give an easy reference points to spot the hits.
Full historical trends can easily be seen for every song previously tested.
Our proprietary algorithm the “Hit Detective” helps you select the key songs where test results look similar.
Don’t let outliers poison your data
Question: Which of these is a 25-34 year old Female listener?
Answer: They all are (at least according to their submitted profile).
Outliers come in many forms: those with tastes and opinions way outside the norm or possibly those with ill intent infultrating your sample and distorting your data.
Whether you’re using a blind quota based sample recruited through fieldwork or a P1 sample from your audience, these samples can be distorted by outliers especially the P1’s.
Instant Management Reports
Easily Design Management Reports on the fly or use predefined templates for each survey. Format the columns in the order of importance to you and make the report as detailed or concise and focussed as you need.
This module also allows you to export a file in a bespoke format allowing you to easily import the latest results into your scheduler.
On top of music testing – Perceptuals
The iRate platform allows you to test a full range of Perceptual Questions. Whether you choose to use closed questions or verbatims, the set up is quick and easy.
As with Music Testing, the results are dynamically updated throughout the survey.
Bar Charts, Pie Charts and Animated Worm Graphs ensure the results can be clearly displayed and understood, giving you the chance to see a full 360 view of your and your competitors’ product.
