Part 2 of our article on best practice when conducting Callout Research is now on-line at radioiloveit.com.
“Callout research not only tells you how your target audience feels about your main individual songs, but also about (the dynamics between) your essential music clusters. In our previous article in this series, we looked at setting up your callout research, including criteria to commission panel building or use live recruiting. Once you have your sample in place, you can create the music list and prepare the song hooks for (the next callout wave of) your music test. Radio music research expert Stephen Ryan explains how”…read more
Once again, Radio Zu in Romania have grown their Market Share and retained their market leadership in the latest IMAS ratings for the final quarter of 2016. It is always a pleasure to work with such a great team and see the hard work reflected in the ratings.
Part 1 of our article on best practice when conducting Callout Research is now on-line at radioiloveit.com.
“Following a 3-part article on auditorium music testing, radio research specialist Stephen Ryan was kind enough to also share best practices on how to do callout research the right way. Being on top of your (and your main competitor’s) Music Core is essential to spot music preferences regarding current and recurrent songs. But how to recruit a reliable sample for your callout research, even if you’re not a heritage brand?”…read more
Great to hear that Radio Zu in Romania have grown their Market Share and retained their market leadership in the latest IMAS ratings. In a highly competitive market it is a pleasure to work alongside Tony, Cristian and the team and see their hard work and determination pay off.
This month sees us starting to work in our 19th country, Ukraine. We welcome the opportunity to provide research services to the Radio 24 Network, Lux FM Network and Lux FM Lviv and look forward to working alongside Mykhailo and the programmers at each station.
Another great result for Radio Zu in Romania who maintain their market leadership in the latest IMAS ratings for Q1 2016. Congratulations to Tony and the team and as always it is a pleasure to play our part.
The final part (Part 3) of our article focussing on AMTs is now on-line at radioiloveit.com.
Following part 1 and part 2, we’ll now focus on processing & analyzing auditorium music test (AMT) data to make correct programming decisions based on accurate research interpretations. Guest writer Stephen Ryan explains how to weed through spreadsheets full of output from your radio music research session. ‘It’s a careful judgement song by song.’…read more
Great to hear that Radio Zu in Romania maintain their market leadership in the latest IMAS ratings for Q3 2015. Tony and the guys are a great team to work alongside with and we look forward to more great results in 2016.
Part 2 of our article focussing on AMTs is now on-line at radioiloveit.com.
Following part 1 of this article on best practices for auditorium music testing (where we spoke about How To Make Your Auditorium Music Test Count), let’s talk about preparing and conducting your session so that you’ll get the most out of your auditorium music test in order to find the heavyweight champions that make listeners gravitate towards your station!…read more
Our latest article focussing on AMTs is now on-line at radioiloveit.com.
In this first part, we’ll discuss what to consider when you’re deciding on sample structures and research approach to ensure that you’ll get effective and usable results from your auditorium music test…read more
Congratulations once again to Tony and the team at Radio Zu in Romania. They maintain their market leadership in the latest IMAS ratings for Q2 2015.
Our latest article at radioiloveit.com is now on-line.
Commissioning music testing should be based on format requirements, rather than financial possibilities, radio researcher Stephen Ryan says in this guest post...read more
Delighted to see Radio Zu increase their market leadership in the latest IMAS ratings for Q1 2015. A great station, great team and a great client to work alongside with!
Glad to announce we’re back working with the team at Athens Deejay in Greece. It’s also great to be working again with sister station Lampsi.
Heartiest congratulations to Peter, Leigh, Mark and the team at iRadio for another impressive result in the latest JNLR ratings release.
A new article at radioiloveit.com from Managing Director Stephen Ryan.
In this era of Big Data and user profiles from mobile & smart devices, is there really still a place for traditional ways of radio research?…read more
A big welcome to Giorgos Harizanis who has just joined the management team at Mad Radio in Greece. Looking forward to working with him.
Great news for the team at iRadio in Ireland, according to the latest JNLR ratings they have achieved their highest ever Weekly Reach of 353,000! This includes an increase of 18,000 listeners year on year in the North East.
Congratulations again to Radio Zu in Romania for retaining their number one market position in the latest IMAS ratings release for Q4 2014. We’re proud to work alongside such a great team.
Radio))) ILOVEIT is an excellent site and resource for the experienced radio professional and student alike. Read some of the interviews with Stephen Ryan, Managing Director at Ryan Research:
Research Relies On Reliable Data – Good radio research depends on great source material, consisting of the right audience sample that is leading to valid & consistent data to spot long-term trends…read more
Narrow focus leads to broad results in radio programming, that’s a known fact. But did you know that you can have a much more solid audience base if you tailor your research towards a female audience?…read more